best_western_identity
Best Western: Visual Identity

To communicate a more modern hospitality experience and broaden their appeal, Best Western needed a dramatic refresh. The new streamlined identity includes a custom ligature that’s easily recognizable on the road or in the mobile-centric marketplace. Additionally, a comprehensive identity system further differentiates the group’s brands for a new generation of travelers.

Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Best Western: Visual Identity

To communicate a more modern hospitality experience and broaden their appeal, Best Western needed a dramatic refresh. The new streamlined identity includes a custom ligature that’s easily recognizable on the road or in the mobile-centric marketplace. Additionally, a comprehensive identity system further differentiates the group’s brands for a new generation of travelers.