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Gateway
Building on our work repositioning Gateway’s
learning franchise as a freestanding brand
named Survive&Thrive, MiresBall created a
visual system that combined fresh, vital lifestyle
photography and a lively, distinctive voice. A
pervasive green tonality was applied across all
packaging and POP materials, creating a strong
retail presence while retaining a link to the
corporate brand. Rolled out nationwide, the
Survive&Thrive brand quickly opened up critical
retail channels, spurring a significant uptick
in overall sales.
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