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Deleo Clay Tile
Determined to own the top spot in the
competitive—and relatively commoditized—
roofing tile market, Deleo Clay Tile Co. turned
to MiresBall. We developed an earthy, old-world
packaging system that reflects the qualities
that make Deleo’s products so unique—an
unflagging commitment to craftsmanship and
the use of natural, environmentally friendly
materials. Together with clever POP-ready
collateral, the new look-and-feel elevated the
perception of value around Deleo, positioning
the tile maker as the choice of discerning
homeowners and architects.
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