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Invitrogen
Part of a larger effort to reposition Invitrogen
major player in life sciences, MiresBall
revamped the up-and-comer's packaging to
give it a look as cutting edge as its products.
A radical departure from the industry standard,
our solution treated Invitrogen’s packaging as
a vital touchpoint, not just something sitting on
a laboratory shelf. Featuring full-color narrative
photography and rich, saturated reds, the
new design underscored the biotech company's
commitment to scientific innovation—and
immediately set it apart from the crowd.
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