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Shure
To give Shure a distinctive shelf presence in
the hyper-competitive consumer electronics
market, MiresBall refined elements of the
brand’s existing packaging, to leverage its
80-year history as a leader in the professional
audio industry. Authentic imagery dials up the
Shure legacy, while a rich, burnished color
palette reflects its long-standing presence
in a marketplace crowded by newly minted
competitors. Capped by prominent placement
of the Shure logo, the new design seamlessly
extends a rock-solid reputation among
professional musicians into a premium
consumer brand.
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