Vulcan Motor Club
Positioning a Startup for the Road Ahead

The Challenge: Vulcan Motor Club wanted to create a brand that would appeal to the fashionable and pragmatic sensibilities of its high net worth target audience.

The Solution: Working closely with the company’s founders, MiresBall positioned Vulcan Motor Club as the ultimate luxury car experience. A seductive photography style shows just enough car to engage the imagination; while a detailed narrative highlights the exhilaration of driving a high-performance car and the practical advantages of club membership—convenience, cost-savings and flexibility. Applied across flagship materials, including a corporate website, product literature and introductory ad, the new brand is as substantive as it is stylish.

The Result: The Vulcan Motor Club brand is already turning heads. The Club has generated significant press coverage, and membership is growing ahead of projections.