Gordon Rush
Helping a Luxury Brand Take the Next Step

The Challenge: With an established client base and distribution through leading luxury retailers, Gordon Rush wanted to expand into new product categories including men’s accessories and clothing.

The Solution: Gordon Rush made a name for itself designing upscale men’s footwear. To support the company’s plans to become a head-to-toe fashion label, MiresBall collaborated with Gordon Rush to amplify its brand image. Marked by a sleek photography style and crisp, refined layout, the new visual system communicates the attributes at the heart of the Gordon Rush brand: a clean, contemporary aesthetic, impeccable craftsmanship and a strong lifestyle sensibility.

The Result: In fashion, it’s about making an impact, and Gordon Rush’s enhanced brand image has delivered: Retailers have applauded the product literature as a powerful selling tool, and the updated look has captured the attention of leading fashion editors.