Creating a Powerful Sense of Place
Mires partners with premier destination spa Rancho La Puerta
San Diego, CA, June 17, 2005—World-renowned destination spa Rancho La Puerta recently selected Mires, San Diego’s
largest brand design firm, to establish a new look-and-feel for the famous resort.
Starting with a flagship brochure, the work is expected to be a dramatic departure for Rancho La Puerta. The brochure will
create a strong sense of place and experience for the 65-year-old spa, highlighting its lush setting (3,000 acres in Tecate,
Mexico), rich history, passion for the arts and commitment to holistic wellness.
“At Mires, we help our clients make a strong lifestyle connection with consumers. Our goal for the brochure is to capture the
transformative nature of a week-long stay at the ranch,” said John Ball, principal and creative director at Mires.
Rancho La Puerta selected Mires because of its reputation for delivering world-class creative solutions. “Rancho La Puerta is a
premier fitness destination so it is important that our brand appeals to discerning travelers and is consistent across every
touch-point with our target market. Mires was an obvious choice for us. They excel at creating consumer desire and are known
for impeccable creative. We need a partner that can deliver a solution as unique as Rancho La Puerta itself,” explained Peter
Jensen, director of marketing for Rancho La Puerta,
Mires has collaborated with a number of destination-related clients, most notably Lowe Enterprises, a major resort developer,
and the Las Vegas Convention and Visitors Authority.
About MiresBall
Founded in 1984, MiresBall is one of the largest independent brand design agencies in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The agency’s expertise lies in developing and implementing fully integrated marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design. For more information about MiresBall, visit www.miresball.com.
About Rancho La Puerta
Family founded (by Deborah and Edmond Szekely, pioneers in the fitness spa
movement), owned and operated for 65 years, Rancho La Puerta is the original destination fitness resort and spa. With special
features such as an organic garden, meditation labyrinth and classes that enhance both the mind and body, today’s guests
enjoy the very best holistic resort spa experience. Each week, some 150 guests visit the resort to achieve ultimate relaxation,
reflection and rejuvenation. Rancho la Puerta is the ideal location for anyone who would like to live longer and enjoy the
benefits of good health. For more information about Rancho La Puerta, visit www.rancholapuerta.com.
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