Spotlight Shines on Mires
The firm’s work is included in the California Design Biennial
San Diego, CA, July 25, 2005—Work by Mires, San Diego’s largest brand design firm, is currently on exhibit at the
2005 California Design Biennial, hosted by the Pasadena Museum of California Art (PMCA).
The annual California Design Biennial is a juried exhibition of California’s most innovative and experimental creations
in graphic design, consumer products, fashion, furniture and transportation. The exhibit celebrates the creative energy
of California by featuring the visionary work of established and emerging designers throughout the state.
Mires’ “Bringing Lux to Light” brochure—a centerpiece of the Lux Art Institute’s capital campaign—was selected by PMCA.
“Mires is honored to be recognized by our peers and have our work shown at such a prestigious exhibition,” said John Ball,
a founding board member of Lux and Mires creative director. “We’re particularly proud of the Lux piece. It’s a great
example of visual and verbal storytelling bringing an innovative new concept—in this case a groundbreaking museum—to life.”
The Lux Art Institute, currently under construction in Encinitas, is the only institution in the country that includes an
onsite residence for artists from around the world, providing the public a unique insight into the creative process.
For more information about the Pasadena Museum of Art, visit www.pmcaonline.org.
About MiresBall
Founded in 1984, MiresBall is one of the largest independent brand design agencies in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The agency’s expertise lies in developing and implementing fully integrated marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design. For more information about MiresBall, visit www.miresball.com.
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