National Recognition for Mires’ Creative
Mires’ work for the Lux Art Institute earns three American Association of Museum Awards
San Diego, CA, May 10, 2005—Mires’ marketing program for the Lux Art Institute, an innovative “living” museum with an
artists-in-residence program, has garnered three first place prizes from the American Association of Museums (AAM).
AAM’s Publication Competition recognizes excellence in the design of museum publications. Out of 900 entries from museums
across American and around the world, only 24 first prizes were awarded; Mires’ work for Lux, the only local winner,
received three of them. Other first place winners included the Metropolitan Museum of Art (New York), J. Paul Getty
Museum (Los Angeles) and the National Gallery of Art (Washington, D.C.).
The Lux Art Institute won for best newsletter, event invitation and fundraising/membership material for budgets under $500,000.
“Mires has made an enormous difference in communicating the vision and personality of Lux. Their work has helped
people really grasp the project and concept,” said Reesey Shaw, executive director of the Lux Art Institute.
“Competing with the country’s world-class institutions—and winning—is a huge honor.”
The Lux Art Institute is an innovative museum under development in North San Diego County. Through a groundbreaking
artists-in-residence program, Lux will offer the public a unique insight into art and the creative process. Once
complete in mid-2006, Lux will be the only institution in the country that includes an onsite residence for
artists from around the world, providing an experience that goes beyond that of traditional museums.
"Mires’ outreach efforts for Lux are ultimately about generating local interest in—and support for—the
museum. Although national recognition of our creative is wonderful, the true measure of our work is its
success engaging local leaders and the broader arts community," said John Ball, principal and creative
director at Mires.
As a founding board member, Ball has worked closely with Lux to successfully promote the Institute through a
series of captivating invitations and other expressive materials—including a newsletter, web site and
documentary-style film. The projects came together through Mires’ pro-bono work and other in-kind and
printing donations from local businesses. Ball and Mires’ collective efforts have helped Lux attract a
committed group of volunteers and donors.
About MiresBall
Founded in 1984, MiresBall is one of the largest independent brand design agencies in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The agency’s expertise lies in developing and implementing fully integrated marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design. For more information about MiresBall, visit www.miresball.com.
About Lux
Titled “institute” and not “museum,” Lux’s concept is both dynamic
and novel: to foster the creation of art inspired by Southern California’s natural habitat. Lux attracts
nationally and internationally recognized artists to the region for its artist-in-residence program and
will be the only institution in the country with an artist’s residence incorporated into its facility. While
onsite, artists will produce commissioned works inspired by the natural world.
Lux will also foster insights into the creative process by staging opportunities for active dialogue
between visitors and resident artists engaged in creating. Currently, Lux’s education outreach program of
“Traveling Valises” brings original art to area classrooms and uses art as a springboard for creative
thought as well as academic activities linked to California State Standards. The Lux Art Institute is
under construction in Encinitas with a temporary building on-site at 1550 South El Camino Real. For
more information, please visit www.luxartinstitute.com.
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