A Local Creative Standout
Mires receives two American Marketer of the Year Awards
San Diego, CA, June 17, 2005—The San Diego chapter of the American Marketing Association (AMA) recently
honored Mires, San Diego’s largest brand design firm, with two American Marketer of the Year (AMY) Awards.
Mires received an AMY Award for Best Catalogue/Brochure for the firm’s “Bringing Lux to Light” capital campaign brochure—a
centerpiece of the Lux Art Institute’s fundraising outreach—and an honorable mention for an integrated marketing campaign
supporting the launch of Taylor Guitars’ revolutionary new Thinline Five-Way (T5) guitar.
“The Lux piece really brings the vision of Lux and its groundbreaking artists-in-residence program to life,” said John Ball,
a founding board member of Lux and Mires’ creative director. “We’re delighted to be honored for creating a strong sense of
place and experience around Lux, a particular challenge for an institution that currently operates without a permanent facility.
As a resident of North San Diego County, the success of Lux is important to me personally, and it has been rewarding to see the
museum attract so much local and national attention through Mires’ work.”
“Similarly, Mires is appreciative of AMA’s recognition of our work on the T5 campaign,” added Scott Mires, creative director. “We’ve
helped shape the Taylor Guitar brand for almost a decade, and with the launch of the T5, the company’s first electric guitar, we’ve
helped the company tap into to a new audience of guitar players. The electric market has certainly taken notice—the T5 is already
the best-selling guitar in Taylor’s 31-year history.”
About MiresBall
Founded in 1984, MiresBall is one of the largest independent brand design agencies in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The agency’s expertise lies in developing and implementing fully integrated marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design. For more information about MiresBall, visit www.miresball.com.
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