Polishing the Creative Nail Design Brand
MiresBall is repositioning leading professional nail care brand
San Diego, CA, July 28, 2006—Creative Nail Design (CND), a global leader in professional nail care products,
recently selected MiresBall, one of the largest independent brand design firms in Southern California, to refresh
their well-known brand.
MiresBall will work with CND to create new corporate branding that establishes a new positioning for the
company, conveys a unified brand message and achieves greater verbal and visual consistency across its
product packaging and corporate communications.
The MiresBall team also plans to establish a clear hierarchy between the CND corporate brand and its
product lines, as well as encourage nail professionals to use its innovative nail products as a
cohesive “system.”
Over its 26-year history, CND has continuously evolved, expanding its portfolio to include over 200
industry-leading products for hands and feet. MiresBall sees this as an exciting opportunity to highlight
the company’s leadership in R&D, education and fashion.
“It is incredibly exciting to be partnered with a local leader, particularly when the majority of our
clients are headquartered outside the San Diego market,” explains John Ball, principal and creative
director for MiresBall. “In addition, this is a somewhat rare assignment for us. We’re typically
commissioned to develop a new brand or repair a weak or fragmented brand; helping a healthy brand like CND’s
involves an exciting set of opportunities and challenges.”
Creative Nail Design selected MiresBall because of its expertise developing highly cohesive and differentiated
brands and its reputation for impeccable design solutions.
“Creative Nail Design conducted an extensive RFP process that included firms throughout North America. We
were focused on finding a firm with a world-class combination of brand strategy and design expertise, and
we were thrilled that a local firm scored highest on both fronts,” says Jacquie Johnson, CND vice president
of marketing.
About Creative Nail Design
A leader in professional hand and foot care, Creative Nail Design provides pioneering products to top
salons and spas around the world. Deeply committed to advancing the nail care industry, CND devotes
significant time and resources to R&D and education. In addition, the company’s founder Jan Arnold is an
industry-leading advocate for the role of nail design in fashion. For more information about Creative Nail
Design, visit www.creativenaildesign.com.
About MiresBall
Founded in 1984, MiresBall is one of the largest independent brand design agencies in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The agency’s expertise lies in developing and implementing fully integrated marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design. For more information about MiresBall, visit www.miresball.com.
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