A Fashionable Pair
MiresBall captures the essence of the Gordon Rush brand
San Diego, August 15, 2007—Gordon Rush, a leading American menswear brand, recently selected MiresBall, one of the largest independent brand design firms in Southern California, to develop its first comprehensive visual system.
Since the launch of its first men’s footwear collection in 1998, Gordon Rush has become known for its modern, masculine designs. With an established client base—through high-end retailers such as Nordstrom and Saks Fifth Avenue—the company now plans to expand its footwear and accessory lines and extend into new product categories such as men’s clothing.
To fuel this business expansion, MiresBall is collaborating with Gordon Rush to produce a visual system. Marked by a sleek photography style and crisp, refined identity system, the updated look-and-feel communicates the attributes at the heart of the Gordon Rush brand: a clean, contemporary aesthetic, impeccable craftsmanship and a strong lifestyle sensibility.
The new visual system will be rolled out across a range of pieces, including seasonal “Look Books,“ identity materials and a media kit.
For years Scott Mires, principal/creative director for MiresBall, sent Gordon Rush, the company’s founder and design visionary, handwritten notes highlighting the MiresBall team’s work shaping the Taylor Guitars brand. “From the moment I purchased my first pair of Gordon Rush shoes, I was immediately struck by the similarity between the two brands—the sensual shapes, amazing quality and surprising design elements. With each new Taylor catalog, I included a note touching on the common threads in both brands.”
The simple yet highly personalized strategy worked. According to Rush, MiresBall was the top choice because of the firm’s fastidious approach to design. “We are passionate about delivering beautiful, impeccably executed designs to our customers. MiresBall clearly shares the same commitment to excellence.”
“Gordon Rush embodies the best of American fashion design, and I am anxious to help him solidify his reputation as a fashion icon,” said Mires. An initial rollout of the visual program is scheduled for August.
About Gordon Rush
In a few short years, designer Gordon Rush has established one of the leading luxury footwear brands with his signature masculine, sophisticated and remarkably wearable designs. His San Diego-based company has grown steadily since his first footwear collection launched in 1998.
Gordon Rush has 30 employees at its US headquarters, with design and manufacturing operations in China and Italy. The brand is currently expanding its product offerings to include jackets, wallets, bags and belts, keeping the designer’s trademark focus on premium quality, product innovation and bold styling with unexpected details.
Gordon Rush markets its brand at major upscale retailers Nordstrom, Saks Fifth Avenue and Bloomingdales, as well as specialty boutiques in the US, and online through www.gordonrush.com.
About MiresBall
Founded in 1984, MiresBall is one of the largest independent brand design agencies in Southern California. A trusted partner of leading national and global brands, MiresBall creates market differentiation by bringing together two powerful ideas—lifestyle and innovation. The agency’s expertise lies in developing and implementing fully integrated marketing campaigns encompassing positioning, identity development, messaging, advertising and print, packaging, tradeshow environment and Web design. For more information about MiresBall, visit www.miresball.com.
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