Scott Mires is a founding partner of Mires (http://www.miresbrands.com), a San Diego company helping clients create brand identities. He has worked with a range of national clients, including Taylor Guitars, Wal-Mart, Qualcomm and Intel. In addition, he has written articles on design’s role in brand development and has spoken at industry conferences around the country. The agency has been named one of Graphis’ “Top Ten Design Firms” and received industry recognition from Communications Arts, Print, the AIGA and others. Mires grew up in Coronado and is a graduate of San Diego State, with degrees in design and marketing.

 
Recommended Web Sites

Counter Counterfeit Commission, Mini Cooper
http://www.counterfeitmini.org

“A playful Web site that alerts consumers to ‘the proliferation of fake Mini Coopers.’ Not only is the site clever and well- orchestrated, it has a wonderful insider quality that deepens the already-strong lifestyle connection with the Mini Cooper brand.”

Taylor Guitars
http://www.taylorguitars.com

“We (Mires) manage the Taylor Guitars brand, including the company’s Web site. We recently developed a number of Web teasers and online promotions around Taylor’s launch of the T5, the company’s first electric guitar. For me, the work was particularly fun, and the response from Taylor fans has been tremendous.”

Surfline
http://www.surfline.com

“I am a regular on Surfline—in my view, the best resource for local surf conditions. I surf a few mornings a week and want to make sure the weather and waves will cooperate before I head to the beach.”

Shop Composition
http://www.shopcomposition.com

“The designer in me loves Shop Composition. Not only are the products fantastic, the site is visually engaging, and the user interface is crisp and easy to navigate—an all-around winner.”