PIRCH
A new concept in home appliance retail raises its profile.
Challenge
How does a reinvented category claim new territory?
With showrooms that invite customers to imagine themselves in a home outfitted in premium fixtures and appliances, Fixtures Living needed a brand reset to live up to its retail experience. A new name and identity set the stage for expansion into high-end shopping centers, establishing PIRCH as a home improvement destination.
Naming
Adding just a little spin to the spelling, the name identifies the store as the place to improve your nest.
PIRCH™
Visual identity
A stylized branch underscores the meaning of the brand’s new name.
Brand toolkit
The colorway, patterns, and simplified mark supports a refined, high touch offering.
The premium look and clean readability are evident at every scale.
I default to MiresBall when I want a partner that’s intimately involved with brand strategy.
Outcome
Within a year of the brand relaunch, the elevated retail experience debuted in top markets around the U.S.